We like diamonds become they pull attention to us. It is like saying: Hello, here I am. And when you wear a diamond ring, you deserve that attention.
It doesn’t matter if you wear pear cut earrings, or a nice solitaire wedding band with a round diamond, they sparkle brightness and happiness into the room.
But where does that sparkle come from?
Reflection is the answer. A surface reflects light, but light that comes in at an angle, when the angle is wide enough will start reflecting the light. It is pure math when you think about it. The master cutters found a way to cut in diamond in such a way that a maximum amount of light gets reflected outwards, creating that brightness.